Wednesday, Jan 29th, 2014 from 6:00pm - 8:00pm
Topic: UX: The New Brand Order
Location: PixelMEDIA, Portsmouth, NH
Welcome to the New Hampshire UXPA
The New Hampshire Chapter of the User Experience Professionals' Association (UXPA) provides networking and professional development opportunities for usability professionals, information architects, interaction designers, and other user experience professionals and students in the Seacoast and Southern NH regions. Our mission is to foster the growth of the local usability community and to provide an environment for members to exchange information on tips, tools, methodologies, and technologies related to usability.
NH UXPA meets every month in various locations around the Seacoast and Southern NH regions. We work hard to rotate event locations to try and make it possible for all members to attend a meeting. Our meetings include invited speakers, group discussions, workshops, demonstrations, local studio tours, and social gatherings. NH UXPA meetings and events are ALWAYS open to anyone who is interested in attending. Membership to the UPA is NOT required.
Joining our mailing list ensures you will receive timely information and reminders of our events and activities. This mailing list is also the best way to communicate with other NH UXPA members. We invite all group members to post their experiences, challenges, job opportunities, and other UX related conversation to the group.
In March 2009, we tried a “Design Slam” format to our meeting where attendees teamed up to help solve the design problems of a local not-for-profit.
Design Slam Lessons Learned (.pdf)
UX: The New Brand Order
To learn more and register, please go to:
Customers remember experiences, not your logo. Join us for the NH UXPA January meeting, where Steven Fisher will discuss the shift in user experience as the lead role in defining and expressing brand in a company. We will explore and demonstrate the economic relationship between brand and experience. We will also discuss the sometimes adversarial issues that come between those on the branding side and those on the user experience side. We will discuss case studies from the speaker's personal experience with Coca-Cola, American Airlines, Merrill Lynch and SeaChange International. We will then present a six step roadmap to achieve success in this New Brand Order.
ABOUT OUR SPEAKER
Steven Fisher is a creative and award-winning designer and innovator offering almost 20 years experience in product design, digital strategy, and experience design. Steven is currently Global Head of User and Product Experience for SeaChange International where he leads a global team of interdisciplinary leads across SeaChange's design research, software design, content strategy and experience strategy practices to build the Future of TV.
He is currently working on a book with Ja-Nae Duane called “The Startup Equation: A Visual Guidebook to Success in the New Industrial Revolution ” due out in the fall of 2014. He has had leadership roles and contributed to the growth of businesses such as Bank of America, Merrill Lynch, Cessna, General Motors, American Airlines, Coca-Cola, Starwood, Sybase, Citibank, Wells Fargo, Visa, Federated Power, IKON and Network Solutions.
ABOUT OUR SPONSOR
Founded in 1994, PixelMEDIA is a digital agency that creates value for organizations by delivering Internet and mobile solutions. PixelMEDIA's customers include industry leaders such as ECCO Shoes, Sam Adams, Bauer Hockey, Rubik’s Cube, SkillSoft, and Logica. For information, visit www.pixelmedia.com
Wednesday, Jan 29th, 2014
Refreshments & Networking: 6-7pm
Presentation: 7pm – 8ish
75 New Hampshire Ave
Portsmouth, NH 03801
NH UXPA meetings are ALWAYS open to anyone who is interested in attending. Membership to the UPA is NOT required and the meeting is completely Free!
Please RSVP at:http://nhuxpajan2014.eventbrite.com
NH UPA meetings are ALWAYS open to anyone who is interested in attending. Membership to the UPA is NOT required.
Hope to see you there!